Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
HarperOne
Unfair Mindshare is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build thriving communities and generate exponential business growth.Inspired by real-world examples and case studies, the author explains the three orbits of marketing and provides sample playbooks to guide readers through implementing community-led marketing programs. The book also offers practical advice on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.But that’s not all. To ensure the long-term success of your community, the author provides ground rules for engaging and empowering your members, enabling participation to thrive and maintaining the momentum you’ve built.Whether you’re a CMO looking to transform your marketing strategy or a business owner seeking to build a loyal customer base, this book provides the tools and insights you need to succeed. Order your copy today and unlock the power of community-led growth!
