Flow Session: Profit by Design – connecting flow and Profitable Engineering
October 2026. A fast-paced, 30-minute interactive Flow Session with host Helen Beal on transforming technology teams from cost centers into strategic business drivers. The conversation unpacks how to balance flow with value realization – why moving work faster isn’t enough unless it creates tangible business results – and how to integrate AI into software delivery thoughtfully so it enhances genuine outcomes rather than just producing low-value code faster, with a live Q&A on connecting engineering investments directly to measurable profit and value.