
Panel: “How Leadership Impacts Transformation Success”
Throughout my career as an engineer and engineering leader, the business saw my role and teams as cost centers. Cost control was mainly achieved through reducing the workforce, which had its own challenges. However, my passion lies in aligning software engineering efforts with business outcomes. Product and technology are integral to the business. We can connect engineering work to business outcomes. Today, we have the practices, technology, and data visibility to address this effectively.
My goal is to lead software engineering initiatives that align with business outcomes. We will enhance senior leadership’s understanding and alignment, invest in people, and leverage team design, technology, and modern industry practices. Our ways of delivering software aim to become a benchmark for competitive success.
“The problem is that most of us are working with an outdated playbook: plays that we have been programmed to run from an older paradigm of leadership—the Industrial Revolution.” – David L. Marquet
The leaders of organizations that delivered software in the previous era need to relearn how to deliver it today. To win, you will have to unlearn, relearn, and
Rethink Your Understanding®
Regardless of the bottom-up or top-down approach, the success of organizational change depends on top leaders’ experience and understanding. Outdated models and a lack of understanding of leadership can lead to conflicts and unsuccessful change attempts.
“It’s not what you know that gets you into trouble, it’s what you think you know.” — Mark Twain.
Become a Relearning Organization: You’re Never Done
Adaptive leaders always look for ways to improve because of today’s rate of change and understanding that there is no one-size-fits-all approach. My goal with this site is to give you an inside look at my leadership style, how I serve and collaborate with others, my view on digital product delivery, and how I recognize success in product and technology.
About Me
Vice President Engineering | Technology Leader | Industry Collaborator | Effective Software Delivery | Embracing AI
Vice President Technology connecting software engineering efforts to business outcomes.
Former Board Director, Value Stream Management Consortium (now Flowtopia.io)
I’m a technology leader with 25+ years of experience transforming how software is delivered by rethinking everything from team structures and architecture to leadership mindsets.
I began my career in the waterfall era and had to unlearn practices that no longer matched today’s pace. Through successes, failures, and continuous adaptation,
I learned that high-performing engineering organizations are built on trust, clarity, strong systems, and investing in talented people. When those foundations are in place, teams do exceptional work.
At Parchment, this meant modernizing our architecture, shifting to cross-functional product teams, and adopting Agile, Lean, DevOps, and later Value Stream Management. We grew from $5M in revenue to over $110M, expanded from 20 to 175+ engineers across 10+ countries, delivered thousands of production releases annually with 99.9% uptime, and consistently maintained a 90%+ high-talent retention rate through intentional hiring and career development.
I supported technical diligence for 9 acquisitions and integrated teams from these acquisitions to reduce fragmentation and strengthen alignment across engineering and product, helping build a product-focused operating model that made our investments more visible and our outcomes more predictable. This work also deepened my understanding of how engineering performance connects to efficiency pressures and the expectations of equity investors.
A significant lesson in my career is how much leadership mindsets influence a team’s fate. Senior leaders can strengthen an organization or unintentionally hold it back. What worked years ago rarely works today. Modern engineering requires leaders who stay curious, adaptable, and grounded in the realities of how software is built and delivered.
Beyond day-to-day leadership, I stay connected to the industry through collaborations, executive roundtables, presentations, and serving as an advisory board member, and more recently as a Performance Coach with Flowtopia.io (formerly the Value Stream Management Consortium). These experiences keep me grounded in what works across diverse environments, and I bring those lessons back to the teams I serve.
If there’s a theme in my work, it’s this: technology stops being a cost center when leaders treat it as their greatest competitive advantage.
My goal is to help organizations get there, and to leave stronger systems, teams, and practices behind wherever I go.
Learn more from my mission, collaboration, posts, and endorsements.
Connect or follow:

Sharing knowledge and experiences
Today’s Agile, Lean, DevOps, and now AI-accelerated delivery communities are some of the most inspiring resources we have. As we strive for engineering and product delivery excellence, the real challenge isn’t adopting a new tool or framework; it’s leading meaningful, lasting change.
I’m committed to collaborating with senior leaders who are ready to rethink how we work, lead, and deliver. It’s not about pushing practices. It’s about shifting mindsets and exploring what’s truly possible in this new era of software creation.
Some of the most significant turning points in my career didn’t come from frameworks or certifications. They came from conversations. Honest ones. In trusted spaces where experienced leaders from noncompeting organizations dropped the pretense, shared what wasn’t working, and challenged each other to think differently. That’s the power of collaboration when it’s done right.
Most senior leaders won’t talk about the hard stuff in public. But in the right room, where trust is built, and there’s no need to posture, that’s where the real learning happens. That’s where meaningful change begins.
Working across different eras of software delivery has shaped my perspective on progress. From waterfall to Agile, to DevOps and automation, and now the rise of AI and agentic workflows, the pace of change has never been faster.
The leaders who succeed are the ones who stay curious and keep learning. I’ve been fortunate to share this journey with thoughtful and courageous transformation leaders across the industry. Comparing our teams’ evolution to industry benchmarks, I’ve observed the same patterns: customer experience improves when system flow improves, delivery becomes smarter and faster with the right automation, and teams thrive in environments designed for clarity and focus.
There’s still important work ahead to help organizations deliver digital products more effectively, especially as AI reshapes how we build, operate, and scale systems. But one truth hasn’t changed: sharing experiences helps. It creates momentum. It changes minds. And sometimes, it changes everything.
Let’s talk.
Stay curious. Learn to unlearn. Rethink your understanding.

What I talk about
Incumbent (legacy) leadership mindsets and hurdles (I was that leader) |Change agency | Value Stream Management and Flow Metrics | Agile, Lean, DevOps | Organization Transformation | Leadership | AI | Culture | Innovation | Team design | Team Experience (TeamX) | Software Engineering | Digital Product Delivery | Continuous Learning
It takes a Team
“Let me be clear, you only get things done through committed teams” – Mark Fields, former Ford Motor company CEO
Great people at all levels and great teams help drive the journey together.
I am grateful for the variety of talented teams, leaders, mentors (personal and virtual), coaches, peers, industry collaborators, publishing’s, and my experiences that have helped me to shape my understandings. The journey thus far has been a very challenging and rewarding one.
“You’re either a learning organization or you’re losing to someone who is.” ~Andrew Clay Shafer
Incredible Conversation
Conversations can help you and your team learn how others are framing their journey, identify what to amplify, and sparking questions to find unexpected sources of inspiration to succeed within their own context.
I have participated in discussions about digital transformations, contexts, and practices with thought leaders and participants from various organizations.




Non-Affiliation Disclaimer: This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any organization. All company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.
link to my articles
These articles are published on medium.com and substack
2025 Talks and Presentations


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We all come from different experiences

