
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
HarperCollins Leadership
The Genius Biographies boxed set from New York Times bestselling author Walter Isaacson featuring his definitive biographies: Steve Jobs, Einstein, and Benjamin Franklin. “If anybody in America understands genius, it’s Walter Isaacson.” —Salon Walter Isaacson’s beloved biographies of American geniuses—now in one boxed set: Steve Jobs: The riveting biography of legendary Apple cofounder Steve Jobs. The story of the roller-coaster life and intense creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers. Einstein: How did his mind work? What made him a genius? Isaacson’s biography of Albert Einstein shows how his scientific imagination sprang from the rebellious nature of his personality. His fascinating story is a testament to the connection between creativity and freedom. Benjamin Franklin: In this colorful and intimate narrative, Isaacson provides the full sweep of Ben Franklin’s amazing life, showing how the most fascinating Founding Father helped forge the American national identity.