Made to Stick: Why Some Ideas Survive and Others Die
Random House
You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t, or don’t, see it… yet.
You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t, or don’t, see it… yet.
